Handout 5.3

Coding Sheet for Content Analysis of Personal Ads

Gender _________

Marital status _________

Characteristic

Offers
Seeks
Comments/Notes
Attractive appearance





Photo





Financial security





Marriage





Younger partner





Loyalty





Sexuality





Education





Religious affiliation





Occupational status





Race





Child/family obligations





Sense of humor





Adapted from: Boland, S. M. (1994, June). Archival data sources for psychology: Using personal ads to study attraction. Paper presented at the American Psychological Society Institute on the Teaching of Psychology, Washington, DC.


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