Principle #1--We try to organize our perceptions:
The Gestalt Laws of Grouping (link to a video that
summarizes the main laws)
Closure our tendency to "close" or "fill-in" gaps
to see a whole form.
Proximity our tendency to group together things that are
Similarity people will tend to group similar items together
Continuity our tendency to see lines as continuing, without breaks.
Principle #2--We tend to see the world as not changing.
1. Brightness/color constancy
2. Size constancy
3. Shape constancy
Principle #3--We see world in terms of figure and ground
Principle #4--Attention is selective - only 1 thing is figure
at a time. Examples:
1. Reversible figures (These are also known as ambiguous figures. They are cool!)
2. Dichotic listening experiments
Principle #5--Stimuli with certain characteristics are more
likely to be figure.
Taking advantage of this principle to get and keep attention
a. Why repetition is valued--the 17% phenomenon.
b. Why simply repeating isn't good enough:
4. Appeal to needs, interests of others
Principle #6--Figure affects perception of ground.
Principle #7-- Your current perceptions depend on
(are interpreted relative to) your past perceptions:
Helson's adaptation level.
At least 7 examples of this principle in action, including this
the effect on Helson's adaptation level on happiness (you
will probably be happier after watching this).