Key Issues

In this chapter, we address five questions:

  1. When should you use a survey?
  2. What survey format will best help you address your research question?
  3. How should you summarize and analyze survey data?
  4. What biases can harm your survey's validity--and how can you minimize those biases?
  5. How can you design your survey so that you will avoid mistakes that people commonly make in
    1. writing survey questions?
    2. sampling respondents?
    3. analyzing data?