[a]These cards will test you on sampling issues in survey research. When you see a box, type your answer in that box.

Then, click the" Flip back" button to check your answer. To get

started, click the "Show next card" button.

[q] The easiest, but probably least representative, type of sampling is called _____ sampling[textentry] [c]convenience [a]Yes, convenience sampling is, as its name suggests, easy (convenient) to do [c]* [a]No, convenience sampling is the least representative but easiest form of sampling.

[q] Knowing the ___________ of your population (characteristics of the group, such as gender, age, and social class) can help you spot a problem with your sample. [textentry] [c]demographics [a]Right [c]* [a]Sorry, the answer is demographics.

[q] Even if you selected a representative group of participants, your actual sample may not be representative because of _____ ________ [textentry] [c]nonresponse bias; non-response bias; nonresponse [a]Right [c]* [a]You can select a representative sample, but certain types of people may refuse to be in your survey, resulting in nonresponse bias.

[q] You can get a representative sample using the smallest sample if you use ______ ______ ______ sampling. [textentry] [c]proportionate stratified random; stratified random [a] Very good! [c] Random sampling [a] No, random sampling will get you a representative sample, but random sampling requires a bigger sample than stratified random sampling. [c]* [a]No, proportionate stratified random sampling--by being sure that subgroups are represented in the sample in numbers reflecting their numbers in the population and by selecting people randomly from each subgroup--can get a representative sample with a relatively small sample.

[q]__________ sampling combines the advantages of quota sampling and random sampling.[textentry] [c]proportionate stratified random; stratified random [a] You are correct. [c]* [a]We were looking for the answer: proportionate stratified random sampling.

[q] Making sure you get the desired number of certain types of people (certain age groups, minorities, etc.) is the key element of sampling. [textentry] sampling [c]quota; quota sampling [a]Correct, quota sampling. [c]* [a]Sorry, the correct answer is quota sampling.

[q] A sampling method that is slightly better than convenience sampling but that is not as good as random sampling is [textentry] sampling [c]quota; quota sampling [a]Correct, quota sampling. [c]* [a]Sorry, the correct answer is quoat sampling. [q]A technique used in telephone survey research to attempt to get a more representative sample [textentry] [c]random digit dialing [a]Right! [c]* [a]No, the answer we were looking for was random digit dialing.

[q] With caller ID and other related technologies, ______ ______ is a bigger problem than it once was. [textentry] [c]nonresponse bias; non-response bias [a]Right! [c]* [a]Sorry,nonresponse bias is the problem because people are not answering the phone.

[q]A technique used in telephone survey research to attempt to get a more representative sample [textentry] [c]random digit dialing [a]Right! [c]* [a]No, the answer we were looking for was random digit dialing.

[q]Some form of this sampling must be used if you are to generalize your results to the population. [textentry] [c]random sampling; random; random-sampling [a]Right! [c]* [a]No, the answer we were looking for was random sampling.

[q]Using ______ _______ questionnaires may increase nonresponse bias. [textentry] [c]self-administered; self administered [a]Right! [c]* [a]No, the answer we were looking for was self-administered.

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